The Transbay keys a planner cannot quote
Parcel F at 542 Howard Street carries 180 planned hotel keys, 165 residences and 61 floors across a single shaft. The project record lists the hotel under the Rosewood brand and sets its expected opening date as TBD. No construction start is recorded.
What the project holds
Markets of Tomorrow publishes the plan as 180 keys, 165 units and 61 floors. San Francisco YIMBY recorded 189 hotel guest rooms and 165 apartments in its September 2021 announcement of the Rosewood deal, alongside 957,000 square feet of building area, 325,000 square feet of offices and 9,000 square feet of retail. The 2016 development vision put the hotel at 200 to 300 rooms with 200 condominium units above it. The developers are Hines, Urban Pacific Development and Goldman Sachs Asset Management, with design by Pelli Clarke Pelli.
The stack places the residences above the hotel floors. Neither band holds a bookable room today.
Why a planner has no date to hold
A group contract names a property, a date and a rate. Parcel F carries no construction start, no opening date and no named sales organisation on its record.
The schedule history explains the caution. F4 Transbay Partners missed the 30 April 2024 deadline for the first $5 million installment of a $40 million penalty owed to the Transbay Joint Powers Authority. The missed date reverted the partnership to its original $70 million obligation from the 2016 development agreement. An $80 million loan for the purchase of the parcel matured in October 2023. The 0.75-acre parcel and its entitlements have been on the market since July 2023, and approvals date to January 2020.
The park roof is the event asset
The plan connects the tower to Salesforce Park by a pedestrian sky bridge. The Transbay Joint Powers Authority owns and operates the park and publishes its permit terms.
Salesforce Park covers 5.4 acres on a living roof seventy feet above the Grand Hall. It runs the full length of the Transit Center's nearly four-block stretch and holds 600 trees and 16,000 plants. The Amphitheater Lawn carries a capacity of up to 1,000 people.
The capacities the park publishes
The Central Lawn takes 150 people and the Wetlands Garden takes 50. Both are available for rental. Groups of 26 to 150 people that need no private space, serve no alcohol and run simple activities need a TJPA gathering permit at no fee. Gatherings of 25 or fewer need no permit. Advertised performances, exhibitions and amplified sound fall under the private event or experiential activation permits.
That asset operates now, independent of the hotel. A planner can build a Transbay itinerary around the park roof this season and carry the hotel as a future line in the file.
The pipeline beside it
Markets of Tomorrow counts a four-project pipeline in Transbay with 7,565 residences and keys between them and a delivery peak in late 2028. The neighbouring entries list Midjourney Spa in Union Square dated late 2027, 530 Sansome in Jackson Square dated 2030, and Candlestick Point dated 2028 and recorded under construction.
A group seller tracking 2028 and 2029 dates can hold that set beside the Parcel F file.
What to watch before quoting
Three items sit between this plan and a group contract. A recorded construction start gives the file a schedule. A named operator with a sales organisation gives a planner a counterparty. A published opening date gives a group a date to hold.
The project record carries none of the three. The park roof stays the part of the site a group can use this season.