Four studios took the show's spaces
The 2026 Independent Hotel Show ran at Olympia London on 5-6 October. Organiser Montgomery Group published the design line-up on 14 September 2026.
The show ran in partnership with James Hallam Insurance Brokers under the theme Shaping Tomorrow: Where Innovation Meets Independent Spirit.
Four studios took one space each. Merav Bustan Design created the Hotel Business Stage with eviivo. Obradov Studio created the Innovation Stage with Agilysys, Airwave and aphy. Design Command created the Social Business Space with Zennio. TUNTU led the Members Suite with Nordic and British collaborators.
Entry terms and the show floor
Olympia lists the event as a trade show with a free ticket. Registrations were vetted, and professionals working in hospitality and interior design qualified for a free ticket. Hotel suppliers paid to attend.
The entrance was the National Hall, and the doors ran 10:00am to 5:00pm on both days. The venue address is Hammersmith Road, London W14 8UX.
Olympia's listing carries 220 or more exhibiting brands. The organiser's own figures run to 3,000 buyers over the two days, 200 or more exhibiting brands and 100 or more speakers.
The meeting space and the programme
Design Command fitted the Social Business Space with standing tables for short conversations, dining tables for work and meals, and sofas and armchairs for longer meetings. The supplier list ran across Newmor, Leta, Balsan, Contessa Curtains, Franklite, Meganite and Ivy Cruz. The items were on temporary loan and returned to the suppliers for reuse.
The seminar programme ran to more than 35 sessions across the Hotel Business Stage, the Innovation Stage and the Social Business Space. The organiser's themes were hotel design, changing guest expectations, AI, automation and profitable food and beverage.
Furnishing Futures, a charity partner, built a bedroom installation. The charity creates furnished homes for women and children who have left domestic abuse.
David Todd, event director, said the show should give the hotel community inspiration through the environments visitors spend time in. He said the four concepts explore sustainability, adaptability, technology and sensory experience.
Montgomery Group has put the 2027 edition at Olympia on 5-6 October 2027 and opened newsletter registration.