The show returned to Olympia for two days
Independent Hotel Show London ran at Olympia London on 5 and 6 October 2026. The Institute of Hospitality exhibited at the show and reports a steady stream of visitors to its stand across the two days.
The 2026 programme put AI and automation, evolving guest expectations, personalised service and the potential impact of tourist levies on the agenda. Three seminar stages carried the sessions. Exhibitors covered interiors, technology, food and beverage, and guest experience.
The show site publishes more than 3,000 attendees across the two days, more than 200 exhibiting brands and more than 100 speakers.
The Institute of Hospitality is a business partner of the show. The organiser describes the event as dedicated to luxury, boutique and independently owned hotels, and it draws hotel owners, general managers, designers and senior decision makers.
The four awards and their winners
The Independent Hotel Show Awards ran in partnership with Preferred Hotels & Resorts. The Grand, York took Independent Hotel of the Year - Over 50 Rooms. Cromlix took Independent Hotel of the Year - Under 50 Rooms.
Charlotte Smiley and Kim Hanks won Hotel Design of the Year for The Old Bell Hotel in Malmesbury. Isaac Arikawe, a welcome host at Grantley Hall, was named Hotel Rising Star. Simon Numphud FIH, managing director of AA Media, received Outstanding Contribution to the Industry.
Wellbeing by IH for 2027
The 2027 edition introduces Wellbeing by IH, a destination for physical, mental and emotional wellbeing in the hotel guest experience. The Institute of Hospitality notice names the topics as sleep, lighting, room design, nutrition, mental wellbeing and technology.
The show returns to Olympia, Hammersmith Road, London W14 8UX, on 5 and 6 October 2027. Published opening times are 10:00 to 17:00 on both days, with the awards from 17:00 to 19:00 on 5 October.
The show runs in partnership with James Hallam Insurance Brokers and is organised by Montgomery Group. Charity partners for the 2026 edition were Furnishing Futures, Hospitality Action and Room to Reward.