Sunday, October 18, 2026 Group Gazette The group business desk
Group Business

Hotelga 2026 closes with 15,600 visitors and 250 buyer meetings

Hotelga 2026 ran 2 to 4 September at La Rural in Buenos Aires and recorded 15,600 professional visitors. The Business Lounge held 250 meetings between 19 hotels and 97 exhibitors.

Hotelga 2026 closes with 15,600 professional visitors

Hotelga 2026 ran 2 to 4 September at the La Rural Predio Ferial in Buenos Aires. The organiser records 15,600 professional visitors across the three days. FEHGRA, the Asociación de Hoteles de Turismo de la República Argentina, the AHT and Messe Frankfurt Argentina organised the exhibition.

The organiser published its final report on 7 September. The report records attendance 21 per cent above the 2025 edition and calls the edition a record. Floor area grew 40 per cent on the previous edition. More than 200 brands exhibited, and more than 40 of those exhibited for the first time.

Daniel Prieto, president of FEHGRA, said 90 per cent of the attendees were sector professionals. The organiser states 1,400 students attended with their educational institutions.

250 meetings between 19 hotels and 97 exhibitors

The Business Lounge ran a scheduled meeting programme across the three days. FEHGRA records 250 meetings between 19 hotels and 97 exhibitors. The organiser runs the programme under the Ronda de negocios heading.

The hotels in the programme were Sofitel Carrasco, Wyndham Nordelta, Hilton Garden Inn Salta, Posada Los Álamos in Calafate, Quinto Centenario, Hilton Pilar, Amerian Córdoba, City Center Rosario, Álvarez Argüelles, Arakur Ushuaia, Sheraton Pilar, Hotel Madero, Loi Suites, Howard Johnson and UP Hoteles. Coperama Cono Sur, the Asociación Gremial de Hoteles de Chile and the Federación Argentina de Luz y Fuerza Amancay de Bariloche joined the same programme.

The City of Buenos Aires, Mendoza, Córdoba and Neuquén ran stands for local suppliers and projects.

Competition finals on the closing day

The Gran Final del Torneo Federal de Chefs put 30 finalist teams into live cooking rounds. Sarasanegro of Mar del Plata took first place, Hotel Boutique Gualamba of Chaco took second and Design Suites Hotel of El Calafate took third.

What the organisers said

Gabriela Ferrucci, president of the AHT, named sustainability and regional integration as strategic strands of the edition. Fernando Gorbarán, president and chief executive of Messe Frankfurt Argentina, said the organisers renewed their support for the industry.

The organiser states the fair now runs annually. The next edition falls in 2027. FEHGRA published its wrap-up on 14 September, ten days after the close on 4 September.

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